PURE LEAF

We worked with tea brand Pure Leaf to develop their global experience, to be launched in Soho, New York. We led a detailed product innovation and design workstream in order to bring to life a totally fresh experience in the tea category -  a tea mixology bar bringing to life the worlds most evocative tea rituals in front of your eyes, in a space which featured the most contemporary tea merchandise, photo installations, and tea ‘mist’ pumped fresh from the tea fields.